Berco Supersize is an arcade video game created for the Berco stand at Bauma 2025, in collaboration with PoliedroStudio. Visitors take control of an industrial operator and clear challenges built around Berco products, discovering their applications and features as they play. The goal is to make technical communication more immediate and to actively engage the trade-show audience.
Supersize was developed for the Berco stand at Bauma 2025.
Visitors step into the role of an industrial operator and take on challenges built around the company's products.
Every challenge introduces the applications, features and versatility of Berco components.
Gameplay replaces the linear presentation with a direct, memorable demonstration.
PoliedroStudio and Studio MACACO designed an experience that brings together brand message, play and exhibition space.
The result pulls the audience into the Berco universe instead of leaving them in front of a presentation.
A custom editor was developed for Supersize, letting the game designer build and modify the levels but also play them, speeding up iteration and testing.
The machines in the game were made to measure too: custom 3D models, modelled and textured in Substance to stay recognisable and consistent with the Berco world.