Forest Jump is an arcade cabinet game made by EyeBags Studio Srl. Studio MACACO developed its art direction: main character, environments, props, branding and the aesthetic design of the physical machine. The work creates continuity between what appears on screen and the object the audience interacts with.
Studio MACACO defined the graphic universe of Forest Jump starting from the concepts for the setting and the main character.
Props and visual elements build a world that stays recognisable on every screen.
The cabinet design carries the colours, shapes and rhythm of the game into the physical object.
The arcade machine becomes part of the project's identity and stage presence.
Branding, characters, environments and interface were designed as parts of the same system.
Art direction ties digital production and physical product together.