MULMMuLM — Museo più Lungo del Mondo is a mobile application developed within an Interreg project to promote places and museums across Ticino and Italy. A virtual hostess helps visitors choose stops and activities, while stories, a memory game and interactive itineraries deepen the content of each place. The app brings distant destinations together into a single, customisable visit.

2023

Museum Experience / Interactive Itineraries / Digital Concierge

Customer: Interreg

Capabilities: Mobile App, Art Direction, Storytelling, 2D/3D Art, Unity 3D, Gamification

Platforms: Android, iOS

A virtual hostess travels with youA digital guide suggests activities based on the user's interests.Every stop has its own content and visual identity, tied together by a story that follows a couple across the region.Poster illustrations for the different partnersEvery place hands us a piece of historyEvery stop gives back a piece of history, letting users collect unique illustrations and stories.Illustrations for the different storiesLearning by playing and walkingA memory game introduces cultural facts in interactive form.Itineraries dedicated to Faido, Serravalle and Fondazione Pro San Gottardo connect digital content with the real visit.