I Segreti del Lago is an analysis and concept project presented to the Municipality of Brissago for a future tourism app covering Brissago and Ronco sopra Ascona. The proposed solution brings information, activities and personalised suggestions together into a digital concierge for visitors and residents. Minigames, storytelling and a distinct illustrated identity are there to spark discovery of the area even before the trip.
The concept gathers local opportunities, news and activities into an app for tourists, residents and holidaymakers.
An introductory narrative accompanies users and suggests experiences based on their interests.
Small relaxing games introduce curiosities about the Brissago area.
Gamification keeps the relationship with the place alive and brings part of the trip forward, digitally.
Illustration, animation, hand drawing and digital art define possible visual and narrative directions.
The prototype makes it possible to grasp the mood and the workings of a product still at concept stage.