Top Networker is a gamification experience designed for Business Matching 2024. Participants use physical cards to find the person holding the same image and collect stickers by visiting the exhibitors' stands. A personal QR code links these activities to a digital scoring system and to a leaderboard updated in real time across the two days of the event.
Every participant receives an image and looks through the event for whoever holds the matching one.
The pair validates the encounter at the MACACO stand, earns points and starts again with a new card.
A second card collects the stickers earned by taking part in the exhibitors' activities.
The system rewards both the connections between people and the exploration of the fair.
A personal QR code opens the leaderboard, updated in real time.
The competition runs across both days and rewards the three participants with the highest scores.