A Mystery Under the Tree is a Marketing campaign created for Christmas 2021 for our company.
The project began as an experiment to try a campaign in the form of an Advent Calendar and out of curiosity to exploit Power Point in a different way than usual.
The main goal of the Calendar was to allow the audience to really learn about Gamification through a Power Point game and articles designed specifically for this campaign.
The game is a kind of graphic adventure made in Power Point; the story tells the misadventures of an employee of a Christmas Tree factory who is in danger of being fired as she is framed by another colleague.
Will our protagonist be able to find the culprit through Gamification?
Full game video
The campaign was multi-media to ensure good coverage:
Due to the different mediums and the campaign topic, namely Gamification, the results were excellent, particularly for the Power Point game that generated the most interest.