Discovering the city with a Gamification mobile application
Treasures of Brissago
“The Treasures of Brissago” is an Android and iOS application, created for the Municipality of Brissago, that uses Gamification to discover the beautiful lakeside town of Brissago in an innovative way.
The app’s main functionality is to guide the family through the Treasure Hunts via a navigator, so that they do not risk getting lost or getting off track.
It begins with a small interactive story that explains why there is a need to go in search of treasure. After this brief introduction, we move on to the navigator screen.
In the GPS we have various Pins that represent the different treasures. When you are near the treasure, the app gives a clue in the form of a nursery rhyme to the family.
Head for the treasure point
Use the compass
Recieve your reward
In the GPS we have various Pins that represent the different treasures. When you are near the treasure, the app gives a clue in the form of a nursery rhyme to the family.
When the treasure has been found the app gives back a reward in the form of an interactive educative story.
The app, in addition to its main functionality, has a mode for taking and decorating photos and another in which you can review all the insights gained during the Treasure Hunt.
External Team
The importance of artistic analysis
Although born from the pre-existing Format of the treasure hunt app “The Treasures of the Blenio Valley,” “The Treasures of Brissago” certainly could not have the same artistic style as its parent app.
A more serious story, set in a world of knights and pirates, deserves a treatment that enhances its medieval and historical appeal while maintaining child-friendly language.
Through extensive research of medieval motifs, a geometric and contemporary style was opted for but at the same time with colors and decorations belonging, precisely, to the ancient taste.
A true pirate's treasure map...
The scavenger hunt aims to encourage tourism in the areas where it is implemented. Among the different Target Audiences, the main one is children, and a real paper treasure map was made for them.
While the parents use the app, the children are free to run around looking for the coin with their little map, ready to trace the edges in the spaces provided.
... and true doubloons!
The main goal in the treasure hunt is to recover coins, marked both on the app and on the paper map.
The placement of the coins is not random, but aims to highlight strategic points in the area.
In Brissago, for example, coins can be found near historic stores, Bars or Museums. In this way, through the Treasure Hunt, discovery and interaction with the surrounding environment is encouraged.
Download the product informative brochure!
Download the “Treasure Hunt” presentation brochure, you can find out in detail all the peculiarities and possibilities of this product!
